Portfolio · 13 years of building

The work behind the numbers

Brands, products, apps, and growth engines I built from the ground up, for my own companies and for founders like you.

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By the numbers

$545K+

Digital product revenue

23,000+

Purchases driven

6,500+

Paid subscribers

$225K+

Ad revenue driven

3,800+

Creatives launched

$1M+

Organic sales

40,000+

Audience built

Years building brands

What I've built

Strategy and execution, proven

I have been the creative director, the CEO, the head of product, the marketing director, and the growth lead. Every seat on this page is one I ran myself, and every result came from work I owned.

01Brand strategist

Brand strategist for founders ready to stand apart

Full brand builds, rebrands, and creative direction, from first impression to repeat customer.

Brand strategy & positioning
Visual identity
Creative direction
Shopify & website design
Offer architecture & pricing

$1M+Organic sales

6 figuresIn the first 6 months

See the Luxx Junkie build

02Creative strategist

Creative strategist behind every winning ad

Scroll stopping ad creative, funnels, and launches, designed and run on live data.

Funnel strategy & launch systems
Ad creative, Meta campaigns & performance
Offer ladders
Landing pages & quiz funnels
Revenue reporting

$225K+Ad revenue driven

3.70xTop creative ROAS

$9.54Top creative CPA

3,800+Creatives launched

Start with the Brand Review

03Marketing strategist

Marketing strategist running the systems that keep customers coming back

Email, SMS, content, and community built to grow an audience that buys.

Klaviyo flows & campaigns
Email & SMS automation
ManyChat automations
Content systems & run sheets
Affiliate & community programs

40,000+Audience built

6,500+Paid subscribers

Hire me for email and content

04Head of product

Head of product bringing new products to market

Apps, subscriptions, memberships, courses, and digital products designed, built, and launched from zero.

Subscription app strategy
Memberships & courses
Digital product lines
Templates & done for you resources
Launch planning

$545K+Digital product revenue

7 figuresSubscription app, 0 ad spend

Shop the products

Cognac amber necklace in a Solara box on a textured surface

05AI expert

AI expert across imagery, automation, and the systems behind the brand

Campaign imagery, workflow automation, and AI built systems, run by the person leading your growth.

AI product & campaign imagery
Claude & ChatGPT systems
Higgsfield production
Zapier & workflow automation

See AI product imagery

Close-up of a person wearing a gold earring with a textured design.

The resume

Every seat, owned

13 years of founding, building, and scaling companies from the inside.

2026 to now

Brand Strategist & Growth Lead

Founders Studio

Brand strategy practice for founder led businesses: brand and offer overhauls, positioning, product development, and the growth strategy behind the next level. I build the complete growth system too: Meta creative, ManyChat automations, quiz funnels, Klaviyo flows, and Shopify storefronts.

1 hireStrategy and build together

2024 to 2026

Founder, Brand Director & Head of Product

Digital Resell Vault

Owned brand direction, visual identity, product development, launches, course creation, coaching, and community. Designed and launched 3,800+ creatives, driving $225K+ in ad revenue and 23,000+ purchases, and rebuilt landing pages, sequences, and offer paths from live data.

23,000+Purchases driven

2021 to 2023

Founder & CEO, Head of Product

Digital Resell Masters · Priceless Portal

Founded a digital product and course company from zero, then launched Priceless Portal, a membership built on top of the original offer. Owned product development, the affiliate program, the community, and every funnel.

6 figuresIn the first 6 months

2018 to 2023

Co-Founder & Lead Photographer

PhotoCo

Co-founded a monthly product photography subscription for direct sales brand ambassadors, with its own Apple and Google apps. Led creative direction and photography for the brand partners of Farmasi, LimeLife by Alcone and Pomifera.

7 figures0 paid advertising

2013 to now

Founder & CEO, Lead Photographer

Heaven Sent Inc

Founded and ran a brick and mortar photography studio for 9 years. Built and ran the brand, website, email, and Meta advertising myself, years before paid social was standard for studios.

13 yearsAnd counting

Meet the founder