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SPJ Boutique
Cute, comfy & on trend.
A beloved boutique with loyal customers and a website search engines couldn't see. We rebuilt the brand and the SEO from the ground up, so the online presence finally matched the store.
Great curation. Invisible online.
This is the gap I'm hired to close: a real business with real customers, hidden behind a website working against it. SPJ's storefront was leaking SEO from every page: title tags that read "SPJ Boutique" with zero keywords, blank meta descriptions, and a typo right in the homepage hero.
Worse, the brand was split in 2, "SPJ Boutique" and "Sweet Puddle Jumpers" competing for the same audience, and nothing told Google she was a boutique in Sheldon, Iowa. Online, a store has to be found before it can be loved.
If they can't find you, the rest doesn't matter.
We found the leaks, then fixed the brand.
A full SEO and UX audit surfaced the issues bleeding traffic and trust. Then we consolidated a split identity into 1 clear brand and gave it a refreshed, consistent system, so every touchpoint finally pointed in the same direction.
Redesigned to feel like her.
A completely custom Shopify storefront, warm, editorial, and unmistakably SPJ. Mobile first, cleanly merchandised, and built around 2 new positioning pillars: Sets and PreLoved.
From invisible to first page.
Every page got keyword led titles and meta written for how people actually search. We put her on the map for Sheldon, Iowa, added product schema for rich results, rebuilt junk blog URLs, and surfaced her full size range, newborn to curvy, so every customer can find her fit in search.
"For the first time, people are finding me on Google instead of just on Facebook. The site finally looks like my store feels."
Owner · SPJ Boutique
Loved in person, overlooked online?
If customers love you but the internet can't find you, that gap between your brand and your online presence is exactly what I close.