Live on Shopify: Dew, a World by Founders Studio
✦ The Worlds · Shopify themes for product brands

Brands so real you'll want to reach in.

4 Shopify Worlds, ready to launch this week. Every product, photo and film inside them was made with AI, and every section was planned to sell.

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✦ Why you'll love it

A designer Shopify site, ready this week.

Every World is a complete Shopify theme: designed, built and planned to sell. You bring the products and the words. The rest is already done.

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No code

Built for Shopify's theme editor. If you can click, you can launch.

Drag and drop

Add, remove and reorder sections on any page in seconds.

Fully customizable

Every color, font, image and line of copy is yours to change.

Motion built in

Scroll to unlock storytelling that makes people stop and look.

SEO ready

Clean structure, editable page titles and a journal built for search.

Mobile first

Designed at phone size first, right where your ads land.

Conversion driven

Every section planned to raise order value and bring buyers back.

0

Zero apps

Quiz, pairing step, order bump and funnel all live in the theme.

✦ What's inside every World

Every page designed. Every section built to sell.

Most themes design the homepage and hand you defaults for the rest. Every World ships with every page custom designed, from the product page to the 404. Every page below is the live Dew store. Hover any page to scroll it.

Dew homepage, live store
HomepageFirst impression
Dew product page, live store
Product pageAnswers every question
Dew collection, live store
CollectionShop by need
Dew routine finder, live store
Routine finderKeeps the undecided
Dew cart, live store
CartBuilds the routine
Also designed:Our storyJournalContactCollections listFAQ pageArticleSearchGift cardPassword404Customer accounts
World 01 · Wellness

BLUR

Sunlit, resort wellness for supplement and body care brands. Keep scrolling to see how it sells.

BLUR ritual clock at 3 PM, live store
BLUR build your ritual bundle builder, live store
BLUR boarding pass offer on the story page, live store
BLUR complete the vacation pairing screen, live store
Ritual clockEngage

Every product gets its hour.

The leakSupplement pages read like a spec sheet, so nobody pictures taking them.

A pinned clock walks through 7 AM, 11 AM, 3 PM and 7 PM, each with its product and a 1 tap Add, so the routine sells itself.

↗Raises add to cart rate
Build your ritualOrder value

Pick 2, 3 or 4 and watch it save.

The leakShoppers buy 1 product and leave the rest of the routine behind.

A bundle builder shows the savings live as they pick, with tiered discounts applied at checkout. Every extra pick lowers the price per ritual.

↗Raises items per order
Boarding pass funnelConvert

An ad page that books the trip.

The leakAd traffic lands on a busy homepage and wanders off.

A 10 chapter story page ends on a boarding pass with the full set, the savings and 1 Board now button, and a buy bar travels with them the whole way. Built for the click from your ad.

↗Lifts conversion rate
After add to cartOrder value

Complete the vacation.

The leakThe order stops at 1 set.

Right after Board now, a pairing screen offers the next ritual with a 1 tap Add and a running subtotal. Zero apps, bigger baskets.

↗Raises AOV on every order
World 02 · Skincare

Dew

A playful, luxe skincare World. Keep scrolling to see how it sells.

Dew homepage hero, live store
Dew routine finder quiz, live store
Dew refill vessel section, live store
Dew bag with free shipping bar and order bump, live store
Homepage heroEngage

Every product, 1 tap from the first screen.

The leakMost heroes sell a mood. Shoppers scroll past before they see what you sell.

Every product sits in the hero with its name and price, each linking straight to its page. Less browsing, faster to cart.

↗Raises click through to product pages
Built in quizDecide

A built in quiz for the undecided.

The leakShoppers who can't choose, leave.

A customizable 4 tap routine finder that keeps undecided shoppers on the site and points every skin type to its exact product.

↘Lowers bounce rate
RefillsReturn

Build the second order into the first.

The leakMost stores have no plan for getting a customer back.

Every product page shows how the vessel refills, so reordering is part of the brand from day 1. That grows repeat purchase and lifetime value.

↗Grows your returning customer rate
After add to cartOrder value

The perfect add on, at the perfect moment.

The leakOrder value stays flat after add to cart.

The bag opens with a free shipping bar and a 1 tick add on, styled to Dew. 1 tap to add, zero apps.

↗Raises AOV on every order
PINK
Pepper
World 03 · Candles
✦ The scent deckDecide

Sell a scent through a screen.

The leakNobody can smell a candle online, so they hesitate.

Every scent is dealt as its own card with its notes and price, so the scent reads before it's ever smelled.

↗Lifts conversion rate
✦ Scent finderDecide

A match in 3 questions.

The leakToo many scents and no starting point.

A built in scent finder asks about their ideal evening, and ends on the candle poured for it.

↘Lowers bounce rate
✦ Shop the momentOrder value

Every styled photo, shoppable.

The leakLifestyle photos that look good and sell nothing.

Tap the candle, the gift box or the matches right in the photo, so everything in the room is 1 tap away.

↗Raises average order value (AOV)
✦ After add to cartOrder value

The bag that sells 1 more.

The leakShoppers stop 1 item short of free shipping.

The bag opens with a free shipping bar that fills as they add, so 1 more piece unlocks it.

↗Raises AOV on every order
Pink Pepper scent deck dealt out, live store
Pink Pepper scent finder start, live storePink Pepper scent finder question, live store
Pink Pepper shop the moment, live store
Pink Pepper bag with free shipping unlocked, live store
World 04 · Candles

Oud

Dark, smoky, heritage luxury. Keep scrolling to see how it sells.

Oud homepage hero, live store
Oud what you'll smell notes section, live store
Oud collection reel, live store
Oud complete the ritual with sticky buy bar, live store
Homepage heroEngage

A first screen that sets the price.

The leakVisitors judge the price in 3 seconds, before they read a word.

A full bleed hero with the product name set like a label, so the store reads premium before anyone scrolls.

↘Lowers bounce rate
The notesDecide

Sell a scent you can't smell.

The leakScent is the reason to buy, and it can't travel through a screen.

Each note lights up as you scroll with a photo of the candle beside it, so shoppers read the scent before they buy it.

↗Lifts conversion rate
Collection reelEngage

A collection that reads like a lookbook.

The leakCollection pages that read like inventory.

Each candle gets its own screen with its notes, sizes and Add to bag, so every product gets its own moment.

↗Raises add to cart rate
Complete the ritualOrder value

1 scent leads to the next.

The leakShoppers leave with 1 candle.

Every product page ends on its pairings with a 1 tap Add, and the buy bar stays pinned below. Bigger baskets, built in.

↗Raises average order value (AOV)

From first click to second order.

A website is 1 step in your customer journey. Every World is built for all of it: the ad they click, the scroll that sells them, the add to cart and the reorder.

Dew shop section on mobile, live store
Water Cream · $56Buy
01 · The ad

A landing page for your ads

Send paid traffic to a story page that sells in chapters, with a buy bar pinned to the bottom the whole way down, so more ad spend turns into orders.

✕instagram.com⋯
Dew shop the feed section on mobile, live store
Opened from your ad · motion still running
02 · The click

Made for where ads land

Motion works in Safari and inside the Instagram and Facebook browsers, so the experience holds up on the click from your ad.

Dew better together pairing step on mobile, live store
✓ Added · the full routine is 1 tap away
03 · Add to bag

The pairing step

The moment they add to bag, the right companion appears. 1 tap to add, and your AOV goes up with it.

Your bag
Water Cream
$56
✓
Add Hydrating Essence
Layer it first · $48
Total$104
04 · The cart

The cart order bump

A 1 tick add on inside the cart, styled to your brand. Small add ons, bigger orders.

Story sectionsMotion
Product, cart, checkoutFast
05 · Checkout

A fast path to checkout

Motion lives in the story. Product, cart and checkout stay quick, because every second counts when they are ready to buy.

Colors
Heading font
Your choice ▾
Spacing
Image
Your brand
YOUR BRAND
Your brand
06 · Your brand

Every word, yours

Colors, fonts, images and copy all change in the Shopify theme editor. You add your products and your words, no code needed.

Typical monthly app stack
?Product quiz app$29
+Upsell app$25
✓Cart bump app$19
▤Funnel page builder$49
Your monthly app bill$122$0
07 · Your margin

Keep more of every sale

Quiz, pairing step, order bump and funnel all live in the theme, so your margin stays yours.

✦ Make it yours

Drag, drop, done.

Every World runs on Shopify's theme editor. Change the colors, the fonts and the photos, move sections up and down, and watch your store update as you go. No developer, no code.

Color
Heading font
Hero photo
Sections
Theme editor · Your store
Your tagline hereYour brandShop now
Your routine, in 3 stepsAdd the set
✦ How it works

From checkout to launch.

  1. 01

    Choose your World

    Take the tour of each World above and pick the one that feels like your brand.

  2. 02

    Upload it to Shopify

    Add the theme file to your store in a few clicks. The setup guide walks you through it.

  3. 03

    Make it yours

    Drag in your products, photos and words. Every section is ready and waiting.

  4. 04

    Launch and run ads

    Go live, then point your ads at the story funnel and let the sales plays work.

Now look closer at every photo.

✦ Made with AI · Creative direction by Brittnie Storm

None of these brands exist. yet.

Every candle, serum, hand, room and film you just scrolled past was generated with AI and art directed by me, Brittnie, the creative director behind Founders Studio. Bring me your brand and I will build its World: the products, the imagery, the films and the site that sells them.

0photoshoots
0models booked
4brand worlds
✦ 2 paths

Start with a World, or have one built.

Built for founders, by a founder. Launch on a World this week, or hand me your brand and get a World made around it.

Do it yourselfThe WorldHover for the details ↻
Do it yourself

The World

$997founding price
  • Every sales play above, built in
  • Every template custom designed
  • Story funnel, pairing step and cart bump
  • Setup guide, zero apps
  • You add your products, photos and words
Choose your World
Done with youThe World, installedHover for the details ↻
Done with you

The World, installed

$1,497theme + install
  • Everything in The World
  • Your products loaded and styled
  • Your fonts, colors and copy set
  • Launch ready handoff
  • Add 40 AI product images · $497
Choose your World
Done for youYour own WorldHover for the details ↻
Done for you

Your own World

Custom quoteafter a call
  • Brand world and art direction by Brittnie
  • Your products shot with AI
  • Scroll films and signature motion
  • Every sales play, planned for your numbers
  • Copy, setup and launch, done for you
Book a call
✦ What's included

Everything in the box.

  • The complete theme file, ready to upload to Shopify
  • Every page custom designed, from homepage to 404
  • Story funnel, pairing step, cart order bump and built in quiz
  • The setup guide to take you from upload to launch
  • Demo layouts you can copy section by section
  • Works in the Shopify theme editor with zero apps
✦ Questions

Good to know.

Everything founders ask before they choose a World. Anything else, ask me directly.

Book a call
What platform is this for?

Shopify. Every World is an Online Store 2.0 theme and works on any Shopify plan.

Do I need any apps?

No apps required. The quiz, pairing step, cart order bump and story funnel are all built into the theme.

Are the photos and products included?

The demo imagery shows what your World can look like and stays with the demo. You add your own products and photos. Want imagery like this for your products? AI product imagery starts at $497, or I can build your whole World.

Can I change everything?

Yes. Colors, fonts, images, copy and the order of sections are all yours to change in the Shopify theme editor.

I'm not a designer. Can I really do this?

If you can click and drag, you can launch a World. The setup guide walks you through every step. Prefer a hand? Choose The World, installed and I'll set it up with your products.

Will the motion work on phones and in Instagram?

Yes. Every World is designed at phone size first and the motion runs in Safari and inside the Instagram and Facebook browsers.

Can you build a completely custom World for my brand?

Yes. Your own World includes art direction, AI imagery of your products, scroll films and a full Shopify build. See how custom Worlds work or book a call and we'll plan it together.